SABRE Launches Chicago Transit Authority Ad Campaign

New banners advertising the benefits of pepper spray for on-the-go safety are now on display across the city.

SABRE is raising awareness about personal safety with a Chicago Transit Authority ad campaign set to run from September 11 to the end of November.

The Chicago, Illinois, based self-defense brand has been waiting for an opportunity like this to reach out to their community and teach them about the ease of taking their personal safety into their own hands.

The ads focus on their diverse line of Pepper Sprays and Pepper Gels that offer a wide array of big benefits in a lightweight and easily concealable package.

From runners out on an early morning run to office workers heading home at night, pepper sprays and gels provide protection from a distance against multiple threats.

SABRE’s products in particular are formulated for maximum stopping power and have eliminated the 30% failure rate of other brands as shown through rigorous testing.

They can be used outside, in buildings, or in parking garages, and—in the case of pepper gel—in close quarters like cars or apartments.

Transit users can expect to see SABRE’s signs on the Green, Orange, Pink, and Red lines as well as select streets.

From September 11-November 30, SABRE will also be offering a 20% discount with promo code: SAFETY.