SABRE Brand Ambassadors

SABRE is the #1 personal safety brand trusted by consumers and law enforcement worldwide. Our mission is to educate and empower consumers to be safer in their everyday lives. We partner with influencers who share our mission and want to help others Make It Safe®.


SABRE Brand Ambassador are a part of our team.

Free Products
We will supply you with SABRE personal safety products to try, test, and promote.

We provide you with SABRE branded merchandise to promote safety within your community.

Our team works with you to support your content creation all the way through.

Meet Our Brand Ambassadors

Michael Arterburn

Michael Arterburn

I am a retired police officer from Louisville, Kentucky, with 23 years of experience with Louisville Metro. During my time on the force, I worked on the FBI's innocent images task force as a detective focusing on domestic violence and internet crimes against children. I also served on the bomb squad, and I finished my career as a police sergeant. Throughout my career, I carried SABRE pepper spray, which I found to be dependable and effective on the street. I believe that SABRE puts out a reliable and effective product, and the company genuinely cares about the quality of its products and how they are used in self-defense. I trust their products with my audience as they have high standards. I cannot stress enough the importance of situational awareness, and I always advise people to be aware of their surroundings. I urge them to have their eyes up when in public and not to walk/run with both headphones in. I hope that through my experience, I can help others stay safe and secure. Maybe my advice will make someone's house a little more secure or help them park in a better-lit area, and it could make all the difference that day.

Michael Arterburn

Karen Bartuch

Dr. Karen Bartuch is a marketing executive at a tech company in Chicago and an adjunct business professor. Prior to her corporate and academic career, she was a Chicago Police Officer for almost 10 years. She is passionate about personal protection for women and founded the non-profit organization, Women's Tactical Association, while in law enforcement which was dedicated to tactical training for women. She is an avid weightlifter and a Certified Nutritional Consultant.

Michael Arterburn

Amanda Brooks

Amanda Brooks is a running coach and author with over a decade of experience helping runners have more fun, hit new goals and remain injury free. With over 27,000 miles of running, she loves this sport and wants everyone to feel comfortable enjoying it at their pace. Learn more at

David Heineman

David Heineman

David has been involved with Martial Arts for over 25 years, with extensive experience across multiple disciplines that include grappling, striking, and close quarter combatives. Though he loves teaching and working with anyone, his true passion is working with survivors of domestic and sexual violence. David has spent years developing an effective women's self defense course that is constantly evolving and adapting. The ultimate goal; to turn you into a tough target.